The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.

Can you deliver the authenticity customers seek?

By Jim Blasingame September 16, 2018

Small business expert, Jim Blasingame, reminds you that if you want to connect with customers competitively – and stay connected – you have to produce more written words than ever before. But not j... » More

In the new Age, the Force is with the customer

By Jim Blasingame August 25, 2018

Jim Blasingame reminds business owners that, while running the technology race with the big guys is important, so is "high touch," and that's something only you can offer. » More

I know what I was feeling, but what was I thinking?

By Jim Blasingame May 20, 2018

Jim Blasingame shares the lyric," I know what I was feeling”, but what was I thinking?" for small business owners looking for a new venture. » More

When the UGC says "Nu-uh," you've gotta problem

By Jim Blasingame April 15, 2018

Jim Blasingame explains why the user-generated content is word-of-mouth on digital steroids. » More

Bring your customer’s customer into focus

By Jim Blasingame April 1, 2018

Jim Blasingame shares ways to increase the depth of field of your customer photo. » More

“Follow me home” is a solid gold gift

By Jim Blasingame March 25, 2018

Jim Blasingame shares why "Follow me home" is a good buying signal for your business. » More

Mobile computing will dominate your future

By Jim Blasingame March 11, 2018

Jim Blasingame shares why your prospects and customers expect mobile convenience from your business. » More

Storytelling - older than the marketplace

By Jim Blasingame March 4, 2018

Jim Blasingame shares how storytelling is the most successful way to touch customers. » More

How much is call reluctance costing you?

By Jim Blasingame February 25, 2018

Jim Blasingame explains how much call reluctance is costing you. » More

Four future 2018 headlines created by the new tax law

By Jim Blasingame February 18, 2018

Jim Blasingame predicts four headlines for 2018 influenced by the new tax law. » More

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