The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.

Jim Blasingame
Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More
Jim Blasingame
The small business sector is very excited about the prospects of tax reform, both at the personal and business level, as long as pass-through entities are treated the same as big corporations. » More
Jim Blasingame
In the marketplace, there are actually three different clocks at work that every business uses: one for operating expenses, one for sales and one for cash. » More
Jim Blasingame
In 2053, when Amazon’s headquarters moved to the island once known as Manhattan — now New Bezos – most Earthlings received what they needed in life from some combination of the tech giants. By 2060... » More
Jim Blasingame
Smarter people than I are forecasting a Wall Street correction if, for example, there’s no tax reform this year. My concern is having already clipped its coupons on the post-election exuberance, a ... » More
Jim Blasingame
Small businesses survive with a kind of "I GOTTA make it" resolve, but resolve alone isn't enough. To overcome the reality of their numbers they have to combine grit with a focus on operating fund... » More
Jim Blasingame
Purchasing and operating a franchise is entrepreneurial coloring inside of the lines. But, there are four components you must take into consideration before buying a franchise. » More
Jim Blasingame
Giant sequoia redwood trees grow very tall. Bradford pear trees, not so much. It's all in the genes. But there’s no genetic code for a business, which can become whatever its owner makes it. And th... » More
Jim Blasingame
Once, small business growth meant expanding across town. But new technologies and demographic shifts have made expanding outside America’s four walls increasingly compelling. » More
Jim Blasingame
In The Age of the Customer, where value is now presumed, the prime differentiator is no longer competitiveness, but rather relevance. Today the question every business must focus on when they go to... » More