Eric Karjaluoto 
Founding partner of smashLAB and author, Speak Human: Outmarket the Big Guys by Getting Personal
Interviews with Eric Karjaluoto»See all
Will customers think your online presence is authentic at the Moment of Relevance? Eric Karjaluoto joins Jim Blasingame to discuss how to align your online offerings with the values customers like at the Moment of Relevance.
What do your customers expect from your online offerings? Eric Karjaluoto joins Jim Blasingame to discuss why you should think like a customer when designing any online resource - website, etc., that your customers will use.
Nevermind your products or price, are you relevant with customer expectations? Eric Karjaluoto joins Jim Blasingame to reveal how to take your digital authenticity to the ultimate level of being relevant with customer expectations.
Books by Eric Karjaluoto
You like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge opportunity: new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage. You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think "small" and get personal.)
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