Rieva Lesonsky

Entrepreneur Magazine's Ultimate Book of Franchises includes everything you need to know about buying a franchise. Culled from Entrepreneur magazine's more than 20 years of research and reporting on the world of franchises, this book is packed with practical, how-to advice to guide you through every step on the road to franchise ownership. Inside, you'll find: The most comprehensive listing of franchise companies available anywhere, In-depth facts and figures, "Top 10" lists and rankings to help you quickly identify the perfect franchise for your needs, Expert advice on researching your franchise options, including how to put the Internet to work for you, Tips for negotiating a successful franchise agreement, and much more! If you've ever considered buying a franchise, look no further--this Ultimate guide is the only tool you'll need.

Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way. HERE'S MORE OF WHAT YOU'LL FIND INSIDE: HOW TO get business ideas and pinpoint your target market; SECRETS OF successful marketing;
HOW TO harness the power of the internet to simplify startup and increase your chances of business success; CREATIVE WAYS to finance startup and growth; HOW TO take advantage of the latest technology to set up an efficient business on a budget; PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks.