Stephen Hall 
Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the publisher of the monthly Food Entrepreneur newsletter, e-zine and online forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade. Stephen is also author of Sell Your Specialty Food.
Category: Management Fundamentals
Web Sites:
www.specialtyfoodresource.com
www.specialtyfoodresource.com
Interviews with Stephen Hall»See all
One of the growing sectors of the small business landscape is specialty foods -- people making sauces, desserts, salsas, etc. Stephen Hall joins Jim Blasingame to talk about how this growing sector, including a number of tips and best practices.
Broadcasting live from the ASBDC conference in Chicago. Are you thinking about starting a small business that produces food products? Stephen Hall talks with Jim Blasingame about the good, the bad and the ugly of being a food entrepreneur. People are doing it, but it's not easy.
Books by Stephen Hall
In Sell Your Specialty Food, Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to: Identify a winning product and its most appropriate markets, Get your product ready to market, Advertise, promote, and sell your product, Create your own success niche. Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
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