Catherine Kaputa joins Jim Blasingame to reveal the increasing use of voice search by consumers and what your business has to do to be prepared for this huge shift in customer expectations.

Catherine Kaputa joins Jim Blasingame to reveal the power of influencers as a marketing strategy, and don’t forget to include your employees, but make sure they receive training on how to advocate on social media.

Catherine Kaputa joins Jim Blasingame to reveal why even brands that have a lot of money and hype, like We Work and Juul, behind them can’t survive if they have a bad business model and/or a defective product.

Catherine Kaputa joins Jim Blasingame to report on the Uber brand and business model as it disrupts the hidebound taxi industry around the world and deals with government impediments.

Catherine Kaputa joins Jim Blasingame to reveal some of the ways politicians, and some who aren’t, like Trump, can teach us about branding.

Catherine Kaputa joins Jim Blasingame to reveal some of the branding lessons we can learn from the 20+ Democratic presidential candidates.

Catherine Kaputa joins Jim Blasingame to discuss the brand opportunity for the freshmen women in Congress, what created this increase in women winners, and how some of their brand elements could backfire.

Catherine Kaputa joins Jim Blasingame to discuss the elements of a leadership brand, including what you stand for, your credentials and whether you can be taken seriously or not.

Catherine Kaputa joins Jim Blasingame to reveal some of the reasons every brand element must be evaluated and tweaked regularly, and in some cases, completely overhauled, based on customer expectations.

Catherine Kaputa joins Jim Blasingame to share some stories about big companies that made major brand overhauls, including to the point of changing their legacy names, like Kentucky Fried Chicken to KFC.