Catherine Kaputa joins Jim Blasingame to reveal how some businesses owned their brand category, and how small businesses can do that by excelling in niches and niches of niches.

Catherine Kaputa joins Jim Blasingame to discuss how branding worked in the last century, and how it has evolved into a different discipline in many ways in the 21st century.

Catherine Kaputa joins Jim Blasingame to reveal that breakthrough brands are more likely to be focused more narrowly, rather than to try to be all things to all prospects, and they’re underpinned with a great business model.

Catherine Kaputa joins Jim Blasingame to reveal how some businesses owned their brand category, and how small businesses can do that by excelling in niches and niches of niches.

Catherine Kaputa joins Jim Blasingame to report that trends we can expect to see in the New Year include more freelancing and teleworking, plus more big data for small business hiring.

Catherine Kaputa joins Jim Blasingame to discuss some of the improvement opportunities that will be on the plate of the proposed SBA administrator, Linda McMahon.

Catherine Kaputa joins Jim Blasingame to compare and contrast the personal brands of Kaine and Pence, as they establish themselves as vice presidential candidates.

Catherine Kaputa joins Jim Blasingame to compare the personal brands of Hillary Clinton and Donald Trump, as they try to outrun each other on the low road.

Catherine Kaputa joins Jim Blasingame to point out that, unlike voters for president this year, customers don’t have to hold their noses when they get ready to purchase what they want – they have other choices.

Catherine Kaputa joins Jim Blasingame to reveal many reasons why every small business should plan to attend the trade show event of their industry, even if it’s just a regional event.