Catherine Kaputa

Interviews with Catherine Kaputa RSS Feed

Does your management style promote innovation? Catherine Kaputa joins Jim Blasingame to reveal the power of creating an innovative culture in your small business, including have a management style that promotes innovation.
Innovation is in your future, but will it look like opportunity or disruption? Catherine Kaputa joins Jim Blasingame to report on some of the case studies of how innovators created opportunity for themselves and disruption for others.
What is the essence of a brand? Catherine Kaputa joins Jim Blasingame to explain what a brand really is and who Romney and Obama demonstrated that you can't allow others to define yours.
What branding lessons can we learn from the candidates? Catherine Kaputa joins Jim Blasingame to compare how Obama and Romney did in the first debate and what small business can learn about branding from that.
How are the presidential candidates handing their brand stories? Catherine Kaputa joins Jim Blasingame to compare how Brand Obama and Brand Romney are doing in controlling their brand message.
What small businesses can learn from presidential candidate brands. Catherine Kaputa joins Jim Blasingame to discuss the need for presidential candidates and small businesses to control their brand messages.
How small business branding has evolved. Catherine Kaputa joins Jim Blasingame to talk about the impact of the Internet and social media on how small businesses leverage their brands to connect with prospects and customers.
All employees are growth agents for your small business. Catherine Kaputa joins Jim Blasingame with tips and best practices on how to develop an internal brand strategy with your employees.
What's the difference between a business' brand and it's owner's personal brand? How is a small business brand different from big business? Listen as Catherine and Jim talk about these topics and provide answers that will help you.
Catherine joins Jim to talk about the power of defining your own brands though differentiation.