What can political candidates teach us about customer profiles? Josh Costell joins Jim Blasingame to talk about how small businesses can take a lesson from politicians including the futility of pursuing customers who are never going to buy from you.
Taking a lesson from politicians who know the power of asking for votes. Josh Costell joins Jim Blasingame to discuss lessons from politicians who know part of their success is asking for referrals.
Going negative may work for politicians, but not for you. Josh Costell joins Jim Blasingame to reveal one thing that works for politicians, but not for businesses, which is going negative.
How do you get a prospect to show their commitment? Josh Costell joins Jim Blasingame to offer tips on how to get customers to show their commitment to your relationship by asking them to collect internal information for you.
Some prospects are really just suspects. Josh Costell joins Jim Blasingame to discuss how to avoid wasting time on what you think is a prospect you can turn into a customer, when they're really just a suspect.
Senior professionals are an excellent project resource for your business. Josh Costell joins Jim Blasingame to discuss how to use the brains and contacts of retired professionals, and pay them a success fee for specific projects or opportunities.
When should you pay a consultant for performance instead of by the hour? Josh Costell joins Jim Blasingame to discuss how to find, work with and compensate retired professionals as consultants on a success fee basis.
Is solar energy a viable alternative since it has to be so heavily subsidized? Josh Costell joins Jim Blasingame to discuss the economics of the solar energy industry and the poor business model of Solyndra.
You’ve survived the recession but what about the recovery? Josh Costell joins Jim Blasingame to reveal some of the things you have to do to convert from survival to expansion mode.
Is your business indispensable to customers? Josh Costell joins Jim Blasingame to talk about how to strengthen relationships with customers by becoming integrated in their operations instead of just selling them stuff.
