Could video become the next killer app for your small business. Ruth Sherman joins Jim Blasingame to discuss the cutting-edge technology of business video, how it is different from social video, and how it can be used to connect with customers and prospects.
Should you produce a values video for your website? Ruth Sherman joins Jim Blasingame offers tips to produce online videos that both instruct and help prospects understand the values of your business.
What is the power of an apology and how do you do it? Ruth Sherman joins Jim Blasingame to talk about how to use an apology in a professional scenario, from the big corporate mia culpa to a small business mistake.
What PR lessons can small businesses learn from the Toyota product recall fiasco? Ruth Sherman joins Jim Blasingame to offer several tips and best practices that you should apply when communicating with your customers, whether the news is good or bad.
What PR lessons can small businesses learn from the Toyota product recall fiasco? Ruth Sherman joins Jim Blasingame to offer several tips and best practices that you should apply when communicating with your customers, whether the news is good or bad.
The words we use matter. What we say and how we say it matters, according to Ruth Sherman, who joins Jim Blasingame to talk about why it's important to learn how to use words that best convey what we want to accomplish.
What are the classic traits of a person who communicates effectively and successfully, even when the economy is down? Ruth Sherman joins Jim Blasingame to talk about characteristics that Ruth says are charismatic, and which she says we can learn.
How you make contact with your prospects and customers is critical. Ruth Sherman joins Jim Blasingame to talk about why, especially in a slow economy, we should be connecting with customers and prospects the old fashioned way - face-to-face.
What can small business owners learn from politicians about communication? Ruth Sherman talks with Jim Blasingame about how small business can take a lesson from the presidential candidates about communicating to our constituents, our customers.
What can we learn about communication from the presidential candidates? Ruth Sherman talks with Jim Blasingame about the differences between the two presidential candidates and what small business owners can learn from them.
