Alan Maites

The Age of the Customer®, Part 41: Communities are a 21st century key to success

In the 21st century, marketing cannot be manipulative. Alan Maites joins Jim Blasingame to talk about why the key to successful marketing in the 21st century is to focus on serving communities.

More interviews with Alan Maites »See all

Alan Maites joins Jim Blasingame to talk about the power of e-commerce and why every small business must have it, at least to the degree that customers can shop on your website.
Alan Maites joins Jim Blasingame to talk about the difference between what to expect from traditional marketing with ads and the more deliberate and disciplined community building activity.
Alan Maites joins Jim Blasingame to reveal how to have a mix of marketing components that include traditional outbound with the more contemporary inbound practices.
Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.
Alan Maites joins Jim Blasingame to reveal that changes in customer expectations was the key driver behind rebranding, retooling and renaming his company.