Interview with Bob Negen
Bob and Jim talk about how to go from a "soon to be out of business" small busienss retailer, with 20th century marketplace baggage, to a "soon to be successful" small busienss retailer, with 21st century attitudes, tools and best practices. Hint: it's not about you, it's about the customer.
Category:
Customer Care
More interviews with Bob Negen »See all
Bob Negen joins Jim Blasingame to reveal how he’s helped small retailers create an “omni-experiential” marketing strategy that includes creating your own online shopping network.
Bob Negen joins Jim Blasingame to report on how he’s helped small retailers reinvent themselves during the pandemic – and post-pandemic – in order to meet new and evolving customer expectations.
Bob Negen joins Jim Blasingame to discuss how Main Street retailers can survive the 2020 holiday season by leveraging digital and working with vendors to be creative about Q4 inventory.
Bob Negen joins Jim Blasingame to report on how Main Street retailers had to adjust – especially regarding their online strategy – in order survive to open their doors during the pandemic era.
Bob Negen joins Jim Blasingame to discuss how Main Street retailers can survive the 2020 holiday season by leveraging digital and working with vendors to be creative about Q4 inventory.
