The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® Menu
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
Arky Ciancutti joins Jim Blasingame to discuss why our customers expect specific performance from us, and the role that trust plays in those expectations.
Jim Blasingame reports on two letters big business customers sent to their small business vendors, plus two that will be coming – maybe soon.
Pam Danziger joins Jim Blasingame to reveal the power of keeping your retail strategy focused on the personal expectations of your customers, which are changing every day.
Ken Tencer joins Jim Blasingame to reveal the concept of developing customer personas to help you make sure you’re focusing on the right kind of prospect.
Ken Tencer joins Jim Blasingame to reveal that whatever your company should be doing tomorrow, or next year is 100% knowable, and is in the heads of your customers, but you have to go get it.
Alan See joins Jim Blasingame to reveal that cadence, character, and call out are three terms to keep in mind when executing your marketing strategy.
Bryan Mattimore joins Jim Blasingame to reveal the innovation and creativity customers are demanding – without realizing it – as they continue to modify their expectations, empowered by technology.
Bryan Mattimore joins Jim Blasingame to reveal how customers will require your most creative influence in strategic planning, because of their fast-evolving expectations.
Chip Bell joins Jim Blasingame to explain why front line employees have to be trained to be customer scouts to bring back the perceived expectations of customers.
Chip Bell joins Jim Blasingame to reveal that as much as you work on strategies and facts and figures to get customers to buy from you, they’re basing their decision on perception, not fact.
