The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® Menu
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
Rick Lepsinger joins Jim Blasingame to reveal how trust as a marketplace factor has not only endured the test of time, but is more important in the digital age than ever before.
Ilise Benun joins Jim Blasingame to reveal several lame excuses business owners use to avoid doing the marketing work they should do.
Ilise Benun joins Jim Blasingame to talk about how to turn your passive prospecting/marketing activity into more active practices that accomplish relevance with prospects.
Chip Bell joins Jim Blasingame to recommend that you have an infinite number of ways to customize service for customers as you continue to meet their evolving expectations.
Chip Bell joins Jim Blasingame to recommend your service philosophy should be like a kaleidoscope with lots of attractive facets of light and color.
Zain Raj joins Jim Blasingame to ask the question of what level of commitment do customers have with your brand and business, is it a habit, a routine or a ritual.
Zain Raj joins Jim Blasingame to reveal that branding has changed from a passive message-driven activity to one that requires constant active and aggressive steps to stay in front of customers.
Bryan Mattimore joins Jim Blasingame to encourage you to focus less on the sale and more on becoming an idea partner with your customers, which will help establish you as an asset to your clients.
Bryan Mattimore joins Jim Blasingame to reveal the power of sharing ideas when talking with customers, instead of trying to sell them something.
Bob Negen joins Jim Blasingame to talk about why you have to train salespeople to probe customers to identify where they are on their purchase decision journey.
