The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® Menu
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
John Patterson joins Jim Blasingame to offer tips on what small businesses should do to cultivate and nurture relationships with customers who have new expectations and corresponding new power.
John Patterson joins Jim Blasingame to explain why today our customers are wired and dangerous, how this is impacting our relationship with them and what to do about it..
Andrew Sherman joins Jim Blasingame to talk about the fact that businesses are using much more intellectual property than physical in The Age of the Customer, and how that can contributes to small business growth.
Lois Geller joins Jim Blasingame to talk about how we should think of our marketing effort and strategy the way Olympic champions go about seeking the level of excellence that produces gold medals.
Lois Geller joins Jim Blasingame to reveal how our marketing messages have to be developed to deliver a relevance message, rather than our business message.
Jim Blasingame to reveal that your website is increasingly less of a destination and should become more of a distribution center for content to follow customers home with.
Jim Blasingame details the difference between a business plan and planning, including the elements of a plan and the three classic ways to use one.
Jim Blasingame reveals how Hidebound Sellers will become extinct in The Age of the Customer, and will be replaced by Visionary Sellers.
Joanne Black joins Jim Blasingame to reveal the declining art of engaging prospects and customers face-to-face, and how to revive that powerful practice.
Steve Martin joins Jim Blasingame to reveal the different kinds of influencers of your marketing plan, including the new group, users.
