The first encounter that a potential customer has with a company begins to forge the entire series of interactions with that buyer. In today's world, the first impression that a client receives li... » More

Brad Huisken explains how to advance from being a regular salesperson to being a professional salesperson. A professional » More

The New Year is here, and with it comes new opportunities for salespeople. Here are a few things to remember after the champagne and the bowl games. » More

Customer service standards can make or break a business. Brad Huisken writes on working with your customers to maintain a profitable relationship. » More

How do you handle objections in your small business? Brad Huisken writes on ways to make the most of objections. » More

Objections are a common part of sales. Brad Huisken writes on how to best handle objections and make the most of the situation. » More

In order to maintain a viable relationship with customers, you must be able to handle objections. Brad Huisken writes on how to navigate these situations. » More

We've all been in the situation where we just can't connect with the customer to "seal the deal" on a sale. Brad Huisken writes on how to alleviate this using the "Turnover" method. » More

The Penalty Close has been used by virtually every salesperson at one time or another. Brad Huisken gives you some exaples of what a penalty close might look like. » More

New sales strategies can sometimes bump a minor sale up to a major one. Brad Huisken joins you to discuss the double reverse strategy. » More