Beverly Flaxington joins Jim Blasingame to talk about her recent visit with Jim and other Brain Trust members, plus why being a professional in sales is different from just trying to sell stuff.

Beverly Flaxington joins Jim Blasingame to reveal why your business must have a sales strategy that drives the goals of your company and funds that essential fundamental, gross profit.

Beverly Flaxington joins Jim Blasingame to report on the problem created by sales organizations when they don’t determine where customers are on their acquisition journey before beginning to sell.

Beverly Flaxington joins Jim Blasingame to talk about why your sales training should be focused on what customers expect from you, which you determine by asking them.

Beverly Flaxington joins Jim Blasingame to reveal some of the many advantages of letting someone else do your non-customer-facing jobs through outsourcing, so you can do what you do best.

Beverly Flaxington joins Jim Blasingame to reveal how to discuss with your team about the jobs that you can outsource to professionals, so you can do the things you’re a professional at, like taking care of your customers.

Beverly Flaxington joins Jim Blasingame to reveal why you must determine what customers think is the value you deliver, that makes them do business with you.

Beverly Flaxington joins Jim Blasingame to reveal some tips on how to communicate the value you deliver based on what customers have told you.

Beverly Flaxington joins Jim Blasingame to discuss how the nature of owning a small business requires that each of us find multi-faceted ways to define success beyond money and stuff.

Beverly Flaxington joins Jim Blasingame to discuss how to think about success in terms of being happy – in many different areas – and not just financial success.