John brings Jim some insight from his trip to Saudi Arabia.
John joins Jim to talk about how important ethics is in running small businesses.
John talks to Jim about developing an effective marketing strategy, and the importance of making sure your employees know and understand it.
John talks to Jim about the best marketing practices of some companies he researched.
John shares some customer care perspectives from South America. After talking to a caller about his perspectives on customer care, they move on to talk about how the decline in customer care quality is a management crisis in the America, and how to help your business avoid this crisis with something John calls a "customer audit".
