How can minority customers help your small business? John Stanton joins Jim Blasingame to discuss the large minority population in the United States and how there is a huge opportunity for small businesses owners to focus on these customers – especially the rapidly growing Hispanic population – to grow their businesses.
Are you doing all you can for your Hispanic customers? John Stanton joins Jim Blasingame to explain the importance of marketing to the ever growing Hispanic community in the United States, plus the benefit of offering services such as take-home instructions written in Spanish.
Are you allowing your personal beliefs to interfere with serving your customers? John Stanton joins Jim Blasingame to continue their conversation on marketing to the huge minority population in the United States – particularly the growing Hispanic population, plus the importance of disallowing personal political beliefs to interfere with serving your customers.
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.
The Age of the Customer™ has begun. John Stanton joins Jim Blasingame to talk about all of the reasons why the customer is now in complete control over the relationship with you, and how the way you used to serve customers will not get the job done today.
What can American small business owners learn from their Irish brothers and sisters? John Stanton joins Jim Blasingame to talk about what he learned as he worked with Irish small businesses to compete with Big Box companies.
John and Jim begin their visit paying tribute to Benjamin Franklin, on the 300th anniversary of his birthday. They move on to talk about John's recent visit to south Asia and what he found out about the small businesses in that region. Turns out, they're not that much different from the rest of us.
John and Jim talk about hwo small businesses should charge more than they do for their products and services, and how to get those prices.
John joins Jim to share some stories that illustrate what's going on in the marketplace.
