Every small business should understand the 3 fundamental types of media. Kirk Cheyftiz joins Jim Blasingame to reveal the 3 fundamental types of media - paid, owned and earned - that is how business increasingly will go to market in the 21st century.
For the first time in history, small business has a marketing advantage. Kirk Cheyftiz joins Jim Blasingame to reveal how the 3 types of media are giving small businesses a distinct marketing advantage over big companies.
Occupy Wall Street has a problem bigger than their demands. Kirk Cheyfitz joins Jim Blasingame to report on why Occupy Wall Street movement hasn't gained traction - they're letting others define them.
Could your small business be like the Occupy Wall Street movement? Kirk Cheyfitz joins Jim Blasingame to reveal that if you allow others to define your brand, you're no better off than a grass roots movement with no one in control.
Could any of your customers tell the story of your business? Kirk Cheyfitz joins Jim Blasingame to say avoid the brand problems of Occupy Wall Street, create and tell the story of your business and your brand.
How do local customers find your business? Kirk Cheyftiz joins Jim Blasingame to report on a Pew Research study that reveals that prospects increasingly rely on Internet resources to find the businesses they intend to do business with.
Who defines your competitive advantage? Kirk Cheyftiz joins Jim Blasingame to reveal that the best place to find evidence of your business's competitive advantage is in the stories your own customers tell about you.
Online platforms and social media make it easy to connect with customers. Kirk Cheyftiz joins Jim Blasingame to discuss how free online platforms, like Facebook, YouTube, etc., make it easy to offer relevant content that helps you connect with customers.
Content is how customers find and become attracted to you. Kirk Cheyfitz joins Jim Blasingame to discuss why the future of even the smallest business will depend upon how it focuses on the quality and origin of its content.
Do you know how to help Google send you customers? Kirk Cheyfitz joins Jim Blasingame to discuss how Google has refined the way it helps customers find you and how you can take advantage of this change by creating original content.
