Kirk Cheyfitz

Interviews with Kirk Cheyfitz RSS Feed

What is a canonical tag and why should you care? Kirk Cheyfitz joins Jim Blasingame to discuss how to use canonical tags with your original content to maximize how search engines help you find customers.
The day Tokyo went dark. Kirk Cheyfitz joins Jim Blasingame to talk about his recent trip to Tokyo, two days after the earthquake, and the changes he saw there.
Can capitalism survive without liberty? Kirk Cheyfitz joins Jim Blasingame to discuss China’s transition from socialism to capitalism and the government’s efforts to control their economy, workforce and emerging markets.
Following the U.S., the world is becoming consumer-oriented. Kirk Cheyfitz joins Jim Blasingame to discuss emerging global markets and why U.S. small businesses must see themselves as members of a global economy.
Why should you care about Patagonia? Kirk Cheyfitz joins Jim Blasingame to report on his recent trip to Patagonia (Argentina and Chile): the people, the economy, the Spanish language and why we should care.
How is marketing different in the 2nd decade of the 21st century? Kirk Cheyfitz joins Jim Blasingame to reveal how media - "the beginning of all commerce" is fragmenting and why this is good for small business.
Does your small business have an app strategy? Kirk Cheyfitz joins Jim Blasingame to talk about the power of apps - mobile and desktop - as a way to get and stay connected as the browser slowly becomes obsolete.
There is no vocabulary to describe what’s coming next in advertising and marketing. Kirk Cheyfitz joins Jim Blasingame to reveal how consumers, newly empowered by technology, have permanently changed advertising, marketing and media, permanently changing how businesses connect with them.
Why is the new marketing and advertising age good for small business? Kirk Cheyfitz joins Jim Blasingame to discuss how technology has leveled the playing field for small businesses to connect with and attract customers.
How will the future of advertising affect small business? Kirk Cheyfitz joins Jim Blasingame to report that one of the characteristics of marketing and advertising is increasingly to create and tell a story and use social media and other web tools to present it.