Kirk Cheyfitz joins Jim Blasingame to talk about how the Internet has disrupted many traditional media forms, including the non-fiction book, and to predict the future of attention.

Kirk Cheyfitz joins Jim Blasingame to explain what net neutrality means and why small business owners should want it.

Kirk Cheyfitz joins Jim Blasingame to provide an update on where he thinks the marketplace is today with regard to his foresight about moving into the "post advertising age."

Kirk Cheyfitz joins Jim Blasingame to talk about how the Internet has disrupted many traditional media forms, including the non-fiction book, and to predict the future of attention.

How does a brand get itself inserted into the news? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of "native marketing," and what it looks like when done right, and how bad it looks when done wrong.

Do you know what a "brand newsroom" is? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of a "brand newsroom," how they work, how they can contribute to a brand and when they get themselves into trouble.

Native marketing is not just for big business. Kirk Cheyfitz joins Jim Blasingame to reveal the basic concept of "native marketing" and how a small business can use it at the micro-level.

Every business has to become a publisher. Kirk Cheyfitz joins Jim Blasingame to talk about how one of the ways advertising and marketing have changed is that all businesses have to publish content about themselves, their products and the relationship with customers.

Are you leveraging the communities you're part of? Kirk Cheyfitz joins Jim Blasingame to reveal the power of using conversation as media to take advantage of the marketing power you have through the online communities you're part of.

Your customer conversations could become marketing gold. Kirk Cheyfitz joins Jim Blasingame to reveal how you can turn simple conversations about and with customers into media you can distribute as marketing messages.