Ruth King joins Jim Blasingame to recommend you look differently at how to fund your marketing strategy.

Ruth King joins Jim Blasingame to lament the fact that human beings still haven’t learned how to get along, and to offer some suggestions on how to turn this around.

Ruth King joins Jim Blasingame to offer the notion that if governments would focus on making small businesses successful, the rest of the economy and society would follow and also be successful.

Ruth King joins Jim Blasingame to reveal that by tracking and testing your marketing efforts, you can fine-tune your strategy in a way that will maximize your marketing budget and drive more profitable sales.

Ruth King joins Jim Blasingame to reveal some of the ways that small businesses fail in their marketing, by making gut-reaction decisions.

Ruth King joins Jim Blasingame to say that it’s no harder to give your customers first class treatment, and it produces more profit.

Ruth King joins Jim Blasingame to explain how to treat your various labor assignments on your operating statement, whether above or below the line, to create a productivity ratio.

Ruth King joins Jim Blasingame to reveal how to attribute certain labor expenses to cost of goods sold, and place it above the line to calculate a more accurate gross profit percentage.

Ruth King joins Jim Blasingame to reveal why you should know that your gross profit number and percentage are key elements of effective financial management.

Ruth King joins Jim Blasingame to explain some of the signs to notice when and employee is stealing from the company.