Small business’s competitive advantage is delivering customer experience, not price. Sarah Petty and Erin Verbeck join Jim Blasingame to reveal how to create a great customer experience that will help you sell for profit, not for price.
Marketing is about sales, promotion is about relationships. Sarah Petty and Erin Verbeck join Jim Blasingame to discuss the differences in marketing and promotion and offer ideas to market and promote a boutique business.
Use Valentine’s Day to connect with your customers. Sarah Petty joins Jim Blasingame on how even guys can use Valentine’s Day as a marketing tool to touch base with your customers.
How can you use social media to connect with customers? Sarah Petty joins Jim Blasingame to discuss how to use social media to connect with clients on a personal level and demonstrate your values.
Are you ready for the 13th month – the last week of the year? Sarah Petty joins Jim Blasingame with tips to take advantage of the week after Christmas to reduce old inventory and create extra cash for the next quarter.
How can you create customer loyalty like the big companies? Sarah Petty joins Jim Blasingame with marketing and customer loyalty ideas small business can copy from the big guys.
The price war is over and small business lost. Sarah Petty joins Jim Blasingame to discuss the perils of making discounting a prospecting way of life instead of just a customer service means to an end.
Could offering a discount put you out of business? Sarah Petty joins Jim Blasingame to discuss how a number of best practices for getting new customers and keeping existing ones without becoming a slave to discounting.
The price war is over and small business lost. Sarah Petty joins Jim Blasingame to talk about the many reasons why your customers do business with you, but that one of them should not be price.
The phone book is not your small business's prospect list. Sarah Petty joins Jim Blasingame with ideas on how your boutique business, whether service or retail, can attract customers by personalizing service, instead of doing mass marketing.
