Steve Martin joins Jim Blasingame to reveal that the most important source for how your business should address global changes in the economy is your own customers.

Steve Martin joins Jim Blasingame to reveal that your customers, not your competition, are who you should be watching and engaging, more than the competition.

Steve Martin joins Jim Blasingame to reveal how growing business sales momentum without focusing on profitability will hurt long term sustainability.

Steve Martin joins Jim Blasingame to reveal some tips and best practices on how to grow your top line sales revenue with customers to generate cash flow, while also being profitable.

Steve Martin joins Jim Blasingame to say that you can't have profitable customer relationships if you don't know how profitable a customer's business is.

Steve Martin joins Jim Blasingame to discuss the importance of knowing whether or not particular customers are profitable.

Steve Martin joins Jim Blasingame to explain that if you have a customer that you cannot seem to satisfy, you are often better off parting ways with them than risking the negative ramifications of that relationship on your business.

Steve Martin joins Jim Blasingame to explain that you must balance the risk and reward of your business relationships, plus why it's redundant to say that small businesses are under-capitalized.

Steve Martin joins Jim Blasingame to reveal how user generated content, UGC, has become a powerful element of any successful marketing strategy.

Steve Martin joins Jim Blasingame to reveal the increasing demand by customers for quality in all levels of a relationship, and why this is good news for small businesses.