Steve Martin joins Jim Blasingame to reveal the different kinds of influencers of your marketing plan, including the new group, users.

Cash and profit--you have to have both. Steve Martin joins Jim Blasingame to discuss the role that cash management and profitability has on the short and long-term success of a business.

Part of strategic planning for a CEO is sustainable profitability. Steve Martin joins Jim Blasingame to talk about the CEO's role of creating the business strategy that produces sustainable profits.

Let customers help you develop your profit strategy. Steve Martin joins Jim Blasingame to reveal how customer expectations will help you formulate a sustainable profit strategy.

The world is full of disorder, but your business doesn't have to suffer that malady. Steve Martin joins Jim Blasingame to reveal what organizational disorder looks like and how it steals profit right off of your bottom line.

Are your operating practices robbing you of profits? Steve Martin joins Jim Blasingame to identify several of the ways our operating practices can either deliver profits to the bottom line, or waste them through dysfunction.

Is inertia costing you profits? Steve Martin joins Jim Blasingame to reveal how not being able to finish a project, drop the gavel on a decision, or put a bow on an innovation can create profit-stealing inertia and crisis management.

We've has many years of challenges that have created uncertainty in the marketplace. Steve Martin joins Jim Blasingame to discuss some of the external forces that have created uncertainty and operating challenges for small business owners.

Does your organization create uncertainty? Steve Martin joins Jim Blasingame to talk about some of the ways we manufacture uncertainty and poor performance by the way we organize and conduct our business.

How much of your time is focused on sustainability of your business? Steve Martin joins Jim Blasingame to talk about the importance of business sustainability thinking by the CEO of a small business.