Perhaps more than management, profitability is a CEO task. Steve Martin joins Jim Blasingame to explain why the long-term profitability of a small business is a role for the company's CEO, not the managers.
A SCORE volunteer relates client expectations and reality of social media. Steve martin joins Jim Blasingame to share his experiences with small business clients who are trying to create a successful social media strategy.
Steve Martin joins Jim Blasingame to discuss the rate of change in terms of how to sell to customers and how you must harness the power of the internet to reach your customers.
Steve Martin joins Jim Blasingame to explain that things have changed in sales and early stages of contact are becoming irrelevant, plus why general sales calls no longer work.
Steve Martin joins Jim Blasingame to explain that you must demand the attention of your customers by asking them about their expectations, plus how mobile computing will be a major part of your future.
Managers are concerned about Europe and U.S. politics. Steve Martin joins Jim Blasingame to talk about a slowing economy due to managers' concerns about European problems and U.S. political direction.
Be proactive with marketing plans as the economy softens. Steve Martin joins Jim Blasingame to discuss things you can do to hold on to customers, even if they cut their budgets.
The best way to keep a customer is to become their partner. Steve Martin joins Jim Blasingame to discuss how to stay close to customers if the economy is softening, and find out how you can do more than serve them, but become a vendor partner.
Main Street America looks different in the 21st century. Steve Martin joins Jim Blasingame to report on the American landscape he saw from his train window in a cross-country trip, including the impact on those local marketplaces.
The economy is changing fact, are you? Steve Martin joins Jim Blasingame to report on the evolving expectations of your customers and talk about what small businesses have to do to remain relevant, not just competitive.
