Did you know your brand has characteristics? Tom Asacker joins Jim Blasingame to reveal how your brand has both dynamic and static characteristics that customers expect to find.

Make your brand authentic and relevant. Tom Asacker joins Jim Blasingame to discuss the static aspect of your brand - your authenticity - where customers know they can rely on you.

Are you creating return customers by giving them a great experience? Tom Asacker joins Jim Blasingame to talk about the importance of generating a memorable experience to create return customers and customer evangelists.

Tom Asacker joins Jim Blasingame to discuss why you have to be authentic in bringing your small business passion to life for your customers.

Are you creating return customers by giving them a great experience? Tom Asacker joins Jim Blasingame to talk about the importance of generating a memorable experience to create return customers and customer evangelists.

Tom Asacker joins Jim Blasingame to discuss why you have to be authentic in bringing your small business passion to life for your customers.

What should be the correct motivations for starting a small business? Tom Asacker joins Jim Blasingame to say that the right reasons to start a small business should be less about following your passion and more about delivering what customers want.

Grow your business by staying in touch with customers. Tom Asacker joins Jim Blasingame to discuss why as small businesses grow, they must stay connected with customers by continuing to ask them what they want.

Are you delivering what customers really hunger for? Tom Asacker joins Jim Blasingame to discuss why it's not enough today to just deliver what you sell to customers, you have to identify how they want it delivered - that's the new value.

Are you connecting with customers on their emotional level? Tom Asacker joins Jim Blasingame to discuss the real reason customer do business with you - and return - is not products of their emotional connection with you.