What do you believe? Tom Asacker joins Jim Blasingame with his new book, The Business of Belief, to reveal the power of what we believe, what informs our beliefs and how we establish our belief system.
Do you know what your customers believe? Tom Asacker joins Jim Blasingame to reveal that, as relevance trumps competitiveness, you need to connect with customer based on what they believe, instead of just with a marketing message.
Do we use a process to decide what we believe? Tom Asacker joins Jim Blasingame to reveal that businesses should understand the process customers used for what they believe and focus on that rather than trying to get them to believe your marketing message.
It's not what you do that's important, it's what you're going to change. Tom Asacker joins Jim Blasingame to propose that what you're changing, and how your leading change is the critical answer to where you allocate time and resources.
Is your organization operating with "functional stupidity"? Tom Asaker joins Jim Blasingame to talk about the definition of "functional stupidity" and how it can creep into your business unless you're constantly questioning and deconstructing.
What is your role as a small business CEO? Tom Asacker joins Jim Blasingame to explain delegating your work as a manager to focus on your work as a CEO.
What does belief have to do with you and your customers? Tom Asacker joins Jim Blasingame to introduce the concept of belief as a motivator, and how it is different from the former marketing motivator - manipulation.
Do you know what motivates what customers believe? Tom Asacker joins Jim Blasingame to reveal that customer belief is driven by desire and desire drives choice; armed with these truths, develop your 21st century business model.
Do you create belief for your customers or find theirs? Tom Asacker joins Jim Blasingame to reveal that the best way to have sustained connection with customers is to discover what they believe and deliver that.
What are your emotions about dealing with the new normal for the marketplace? Tom Asacker joins Jim Blasingame to talk about what it looks like when small business owners feel the five stages of grief over the new normal?
