Tom and Jim talk about how branding has changed for small businesses in the 21st century.

Tom and Jim discuss the most recent dynamics in the relationship between a small business and its customers with emphasis on the experience of doing business with you, rather than what is being purchased.

Tom joins Jim to discuss the relationships between customers, your business and your employees.

Jim and Tom talk about how your product must deliver more than what you promise to your customers and how John Kerry's challenge is similar to a small business owner's.

Jim and Tom talk about how to set your organization apart from the rest of the competition.

Tom joins Jim to discuss the purpose of your business that drives all of the activities of the company and how your brand promotes your customers to be loyal.

Tom joins Jim to talk about small businesses being an arm of larger companies and how they can grow.

Tom joins Jim to talk about the strength of small business, the human connection.

Tom joins Jim to talk about building relationships in an age of chaos, complexity, and change.

Tom and Jim talk about the ups and downs of small business and where it is going. They talk about the competition in small business.