How does a small business earn customer loyalty to the level that sustains successful repeat sales? Tom Asacker joins Jim Blasingame to offer a number of valuable tips and best practices on how to make your customers think about you when they need what you sell and come back - and - tell their friends.

What role will branding play in the coming recovery and the next era for the marketplace? Tom Asacker and Jim Blasingame discuss the evolution of branding and 21st century marketing, and the fact that the coming changes will be give small businesses a distinct advantage.

Is the marketplace entering a "post-advertising" era? Tom Asacker helps Jim Blasingame discuss this idea and develop what this era might look like, what forces are influencing it and what does it mean for small businesses.

Your ability to survive and grow this year will require doing things differently than last year. That's the advice Tom Asacker and Jim Blasingame offer as they talk about the new reality of the marketplace.

What does a small business do to leverage the value of its brands during a recession? Tom Asacker joins Jim Blasingame to give some tips on small business branding in a challenging economic period.

How is branding different during a slow economy? Tom Asacker talks with Jim Blasingame about some of the things we need to do to make sure our brands remain vital and relevant to customers during economically challenging times.

What is the impact of a challenging economy on our brands? Tom Asacker talks with Jim Blasingame about how to rely on and leverage our brands even more during these uncertain economic times.

Why did you start your small business? Tom and Jim talk about what should be the real reason you became a business owner, and why it matters.

Is this a great time for small business owners to focus on differentiating themselves from competitors? Tom and Jim think it is, and they talk about why and how to do it.

Now that you have a brand -- you do have a brand, don't you -- Tom talks with Jim about how to communicate that brand to the 21st century customer.