The book publishing industry is in denial. Dan Poynter joins Jim Blasingame to report on the state of traditional book publishing and explain how self-publishing is now a fully mainstream alternative.

There are many reasons why any small business owner should become an author. Andrea Nierenberg joins Jim Blasingame to reveal why being an author is a credential any small business owner can accomplish, including how to use the book.

Promoting a book has changed. A lot. Paula Lovell joins Jim Blasingame to reveal how promoting a book has changed in the past decade, including using guerilla marketing and social media techniques to get the word out.

Self-publishing is not the same thing as vanity press. Paula Lovell joins Jim Blasingame reveal that the difference between Vanity Press and self-publishing is that the latter form of writing a book actually has a plan to sell the book.

The most powerful business card is the book you wrote. Paula Lovell joins Jim Blasingame to encourage anyone who wants to increase their professional credibility to consider writing a book, even if you self-publish.

Do you know what content curation is? Kathy Perry joins Jim Blasingame to define content curation, how to use it, how to not use it, and how it is like content aggregation .

Do you have a marketing plan for your book? Wally Bock joins Jim Blasingame to talk about what you have to do to get your book in the hands of someone who will read it.

What should you write your book about? Wally Bock joins Jim Blasingame to talk about how to write a book people will read, regardless of the subject matter you choose to write about.

Are you ready to get that book written? Wally Bock joins Jim Blasingame to talk about how the book writing process has changed and why you have no more excuses for not writing that book you said is inside you.

Will we publish traditional paper books in the future? Dan Poynter joins Jim Blasingame to discuss the future of book publishing, including what kinds of traditional paper books will be printed.