The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® Menu
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
Scott Powell joins Jim Blasingame to reveal that small businesses have to focus on their “special sauce” of technical support and customized service emphasizing high touch with high tech in order to compete in the 21st century.
Scott Powell joins Jim Blasingame to reveal the unnatural and unprecedented advantage companies like Facebook, Google, and especially Amazon have over Main Street small businesses, and what can be done to level the playing field.
Allen Adamson joins Jim Blasingame to reveal why watching competitors as your guide to future behavior is a plan for extinction, and that being relevant to customers is the key to sustained success.
Allen Adamson joins Jim Blasingame to reveal the concept of Shift Ahead, which is to lead change in such a way that you’re taking action ahead of the rest of the marketplace, more in line with customer expectations.
Jim Blasingame reveals how businesses are evaluated today, which is different from word-of-mouth, and how UGC produces the “Nu-uh” effect that keeps your brand message honest.
Paul Goldner joins Jim Blasingame to reveal that customers are increasingly drawn to brands that are closest to where the value is delivered, which is good news for small business.
Jay Baer joins Jim Blasingame to reveal why, in this world of high tech connectivity, we still prefer to connect with and converse with each other on levels that spring from our humanity.
Jay Baer joins Jim Blasingame to reveal how word-of-mouth is still responsible for almost one-fifth of the U.S. economy, and why analog humans continue to gravitate to it, in the face of sexy new technology.
Brad Huisken joins Jim Blasingame to reveal that survival of Main Street retailers will depend on their ability to become devoted to delivering extreme high touch service, like it was a century ago.
Brad Huisken joins Jim Blasingame to report on the current and future condition of the Main Street retail landscape, and what small retailers have to do to survive.
