The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® Menu
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
Tim Berry joins Jim Blasingame to reveal that a New Year strategy refresh should begin with a comparison of what you think the marketplace sees when it looks at your business and the actual identity customers have.
Jeff Zbar joins Jim Blasingame to observe that the way many companies treat customers these days is a perfect opportunity, with essentially no investment, to stand out from competitors by merely loving up your customers.
Walter Kiechel joins Jim Blasingame to reveal why a customer expectation today is likely to be irrelevant tomorrow, and how you respond to this maxim is likely to determine the survivability of your company.
Steven Gaffney joins Jim Blasingame to reveal that taking past results from customers for granted, instead of constantly checking your position with them, is the quickest way to go out of business.
Thomas Barta joins Jim Blasingame to reveal the best leadership practices, in conjunction with marketing, to identify and deliver value to customers.
David Hoffeld joins Jim Blasingame to reveal how to use the concept of reciprocity to create a higher quality prospecting strategy.
John Stanton joins Jim Blasingame to reveal that the words we use to talk to customers are important, including saying “Thank you” or “It’s my pleasure” instead of “no problem.”
John Stanton joins Jim Blasingame to reveal how small businesses can level the playing field against much greater competitors, without spending any money.
Steve Martin joins Jim Blasingame to reveal that if you aren’t aligning your marketing efforts with the 21st century expectations of customers, you’re not going to make it.
Steve Martin joins Jim Blasingame to reveal that the next economic wave could create local shifts in opportunity, but you have to be prepared to identify them and take advantage.
