Bill Schley and Lorenzo Gomez join Jim Blasingame to reveal the difference between a fake brand and a great brand, and how to make sure your business has the latter.

Bill Schley and Lorenzo Gomez join Jim Blasingame to reveal that your brand should touch the humanity in your customers, not be about the clicks and hits of social media.

Bill Schley joins Jim Blasingame to reveal how he and a partner have created the “Branding Brothers” podcast, to help small business owners realize that branding can be powerful even in the digital age.

Bill Schley joins Jim Blasingame to reveal the small business special sauce is a powerful brand lever they should not waste.

Bill Schley joins Jim Blasingame to reveal what a microscript is, and why it should be very short and very intuitive.

Bill Schley joins Jim Blasingame to reveal the power of what he calls microscripts, how to create and use them.

Bill Schley joins Jim Blasingame to dispel the myth that selling as a profession is less than honorable, by pointing out the right way to pursue that career path.

Bill Schley joins Jim Blasingame to compare the behavior of current politicians with that of the electorate.

Bill Schley joins Jim Blasingame to reveal that before you can establish a brand, that product, person or idea has to first be brandable.

Bill Schley joins Jim Blasingame to reveal the elements that make a political brand different from a marketing brand.