Bill join Jim to talk about the concept of naming public works structures, and the go on to talk about what Bill calls the branding power of one.
Bill joins Jim to talk about more great ideas on how small businesses can build strong brands and dominate with them.
Bill and Jim talk about branding and small business, including what branding is and is not, and how small businesses not only have brands, but also how they can dominate with their brands.
Bill joins Jim for the first time to talk about the primary reasons small businesses don't do a good job of branding, and how to correct that enormous deficiency.
