Bill Schley joins Jim Blasingame to reveal what the “marketing disease” is, and to identify the three things you have to do to immunize your business from the scourge.
Bill Schley joins Jim Blasingame to remind you that marketing and advertising have one goal: make a sale. So keep it simple and sell.
Bill Schley joins Jim Blasingame to talk about Rosser Reeves who was the real Don Draper of the Mad Men show, and how he transformed advertising.
Bill Schley joins Jim Blasingame to talk about Rosser Reeve’s ideas about reality advertising which focuses on the facts, not the emotion.
Bill Schley joins Jim Blasingame to talk about why most Super Bowl ads aren’t effective, why they won’t work for small business, and what we should be doing to reach customers.
Bill Schley joins Jim Blasingame to share his thoughts on call-to-action advertising and what many advise when advertising on social media platforms.
Bill Schley joins Jim Blasingame to remind you that even though the velocity of change has increased, our customers are still the same humans they always were.
Bill Schley joins Jim Blasingame to remind you that the special way you can make customers feel will outweigh the advantages of big competitors.
Bill Schley joins Jim Blasingame to explain what positioning can do for your business strategy, especially establishing market positioning.
Bill Schley joins Jim Blasingame to reveal tips and best practices on how to establish positioning in your marketing plan.
