Are entrepreneurs at all levels of the marketplace? Bill Schley joins Jim Blasingame to talk about the different ways entrepreneurship is defined, and not all are correct.
Can you business maintain an entrepreneurial culture? Bill Schley joins Jim Blasingame to discuss the challenges of maintaining an entrepreneurial culture throughout the growth and life of your small business.
There are many different kind of entrepreneurs. Bill Schley joins Jim Blasingame to discuss the different kinds of entrepreneurs, from employees who take initiative to owners who want to stay small, to the gazelles.
People like to hear, and they remember, stories. Bill Schley joins Jim Blasingame to discuss why customers would rather hear a story about your business and products, instead of manipulative marketing messages.
If you have a story that sells, why would you abandon it? Bill Schley joins Jim Blasingame to talk about the right way and wrong way to tell stories about your business, and why you should stick with stories that sell.
How do you tell your story so that it’s memorable? Bill Schley joins Jim Blasingame to reveal how to tell a marketing story that is memorable for customers, plus why in the 21st century, you have to back up your story with performance.
In marketing, there’s real gold and fool’s gold. Bill Schley joins Jim Blasingame to discuss why you have to differentiate yourself first with performance and then tell your story with social media, not the other way around.
Customers want to hear stories from you, not marketing messages. Bill Schley joins Jim Blasingame to discuss how to tell stories in micro-scripts and then let customer cheerleaders tell others about your story.
Bill Schley joins Jim Blasingame to discuss some memorable micro-scripts used by past U.S. Presidents and how Obama could benefit if he better scripted his messages.
Bill Schley joins Jim Blasingame to discuss why it’s important to shorten your message so that it’s easy to remember and repeat, plus the characteristics of a good micro-script.
