Bill Schley joins Jim Blasingame to talk about the difference between branding and micro-scripting, plus the importance of reinforcing your message with performance.
Is your marketing message easy to remember and repeat? Bill Schley joins Jim Blasingame to explain why your message must be more than memorable, it must be repeatable, and in very few words, which Bill calls a microscript.
When we're connecting with prospects and customers, words matter. Bill Schley joins Jim Blasingame to explain the power of a microscript, which is a very short, totally intuitive and memorable message that conveys the essence of what you do and the value you deliver.
How can a small business discover the power of the "micro-script"? Bill Schley joins Jim Blasingame to introduce the idea of developing "micro-script" language for every communication, especially with marketing and customers connections.
How can a small business discover the power of the "micro-script"? Bill Schley joins Jim Blasingame to introduce the idea of developing "micro-script" language for every communication, especially with marketing and customers connections.
Why is "micro-script" brand messaging so powerful? Bill Schley joins Jim Blasingame to reveal why micro-script messaging is the way to get attention for your brands in a cluttered marketplace.
Creating memorable "micro-script" brand messages. Bill Schley tells Jim Blasingame your brand message is not about what you say, but what people will repeat after you say it to them.
Why is India more exciting than China, in terms of the global marketplace? Bill Schley joins Jim Blasingame to report on his recent trip to India and why he thinks small businesses should be doing business there.
What is your business' BIG IDEA? Do you have one? Bill joins Jim to talk about how to realize that your big idea is your own brand. This could turn your business around -- don't miss it.
All small businesses have brands, and these brands will be defined. The question is, who will define your brands, and Bill and Jim talk about how to make sure that you and your customers define your brands, not your competitors.
