Catherine Kaputa joins Jim Blasingame to talk about why taking the time and effort to give your business, product or other venture a name that connects with stakeholders and customers.

Catherine Kaputa joins Jim Blasingame to reveal her new service that focuses on helping small businesses conduct a successful naming effort for company and product names.

Catherine Kaputa joins Jim Blasingame to discuss some of the things women need to do to stand up for their own personal and professional brand.

Catherine Kaputa joins Jim Blasingame to discuss a Harvard Business School study that looked at why women are less likely to speak up about their own ideas and opinions than are men.

Catherine Kaputa joins Jim Blasingame to discuss some of the things women need to do to stand up for their own personal and professional brand.

Catherine Kaputa joins Jim Blasingame to discuss a Harvard Business School study that looked at why women are less likely to speak up about their own ideas and opinions than are men.

Catherine Kaputa joins Jim Blasingame to discuss why older entrepreneurs are better entrepreneurs, plus why entrepreneurs over 50 are more successful than younger entrepreneurs.

Catherine Kaputa joins Jim Blasingame to explain that one of the reasons entrepreneurs get better with age is that they refine an idea and make it better as times change.

Celebrity brands have changed in the past 30 years. Catherine Kaputa joins Jim Blasingame to reveal how personal brands, especially for celebrities, have evolved over the past several years with the advent of the Internet and social media.

What should Chris Christie do to repair his personal brand? Catherine Kaputa joins Jim Blasingame to reveal what Gov. Christie did and did not do well to help himself in his personal brand challenges, and whether his image can be redeemed.