Pam Danziger joins Jim Blasingame to offer targeting suggestions for small business retailers, to use in their social media strategy.

Pam Danziger joins Jim Blasingame to remind you that in an age when customers can get whatever they want, and at whatever price they want to pay, they’re looking for a shopping experience that is relevant to them.

Pam Danziger joins Jim Blasingame to reveal three elements of a successful word of mouth marketing strategy, including using tools to get topics to get others to talk about your business.

Pam Danziger joins Jim Blasingame to point out that when someone talks about you by word of mouth, especially online, you have to follow up in a timely way with support.

Pam Danziger joins Jim Blasingame to reveal that only making customers happy with their experience with your business will they become loyal, not your products, prices or anything else.

Pam Danziger joins Jim Blasingame to talk about several specific steps you should take to get your business to “pop” with customers over and over again.

Pam Danziger joins Jim Blasingame to launch her new book, “Shops that Pop,” that reveals how to find Main Street retail success in The Age of the Customer.

Pam Danziger joins Jim Blasingame to reveal that Main Street retail success comes to those who realize who their best profile customer is and focus on those people.

Pam Danziger joins Jim Blasingame to report on research that shows consumers, especially more affluent ones, are looking for a special shopping experience with Main Street merchants, not in malls, or even online.

Pam Danziger joins Jim Blasingame to report that the more affluent consumers are looking for more than product, their looking for engagement, interaction and an experience with their purchase.