Peter and Jim talk about how to make sure you have an effective strategy to maximize the three most important resources of time, people and money.

Peter and Jim celebrate the fifth anniversary of Peter's membership in the Brain Trust with a discussion of how to make sure customers buy from you more than once. One of the keys, Peter says, is to make sure your customers have fun when they do business with you and your small business.

Peter and Jim celebrate the fifth anniversary of Peter's membership in the Brain Trust with a discussion of how to make sure customers buy from you more than once. One of the keys, Peter says, is to make sure your customers have fun when they do business with you and your small business.

Peter and Jim discuss why customers DON'T buy, and what we can do to make sure our customers have the maximum opportunity to do business with us. One thing Peter says is to make sure we are worthy of the time our customers and prospects give us.

Peter and Jim talk about the difference between doing business with consumers and doing business with other businesses, or B2B selling. Peter says to make sure we find out what businesses need before we presume that we have a solution.

Peter and Jim discuss how and why small businesses should conduct proper evaluations before purchasing any technology, whether hardware or software.

Peter and Jim discuss the importance of making sure our mission statement, and any communication with the marketplace, focuses on what's in it for customers. Peter says to say "you" instead of "we."

Peter joins Jim to help him celebrate 7 years on the air and to talk about what to do when your business begins to grow.

Peter joins Jim to explain what an elevator speech is, how to create them and why you should have one.

Jim and Peter discuss how to gather the courage to look for venture capital money.