Tom Asacker joins Jim Blasingame to reveal new research that shows us how we excel and how we hold ourselves back based on what we believe about ourselves.

Tom Asacker joins Jim Blasingame to reveal the three step process of thinking that a customer engages as they begin a buying decision and through the complete process.

Tom Asacker joins Jim Blasingame to reveal how to identify the three minds of your profile customers so you can reach them with your marketing strategy.

Tom Asacker joins Jim Blasingame to talk about the true reason why customers buy what they do, which is more emotional, and how to see if your strategy is aligning with this truth.

Tom Asacker joins Jim Blasingame to reveal the three things you have to do to be successful in sales: keep current customers, poach customers, and deliver what you sell the way they want it delivered.

Tom Asacker joins Jim Blasingame to reveal that your new reality of control will be found more if you focus your business model on delivering relevance first and then competitiveness.

Tom Asacker joins Jim Blasingame to reveal the paradox of leadership that tells us to delegate control in order to gain more organizational control.

Tom Asacker joins Jim Blasingame to reveal the difference between a big business brand, with logos and tag lines, and a small business brand, which is more about the experience of customers.

Tom Asacker joins Jim Blasingame to reveal the connection between small business brand power and the ability to be innovative in serving customers with relevant experiences.

Tom Asacker joins Jim Blasingame to reveal the true definition of a brand identity and how to make sure you’re not confusing your definition for the one customers have.