If you’re not online, you’ll fail the moment of relevance. Russell Rothstein joins Jim Blasingame to talk about how customers are increasingly deciding who to do business with based on their online presence. Jim calls this the "Moment of relevance."

Are you open to change or a dinosaur waiting for extinction? Patricia Sigmon joins Jim Blasingame to discuss why, in this fast-moving technological marketplace, employees have to be open to new processes and ideas.

Can customers find you when they are ready to buy? Patricia Sigmon joins Jim Blasingame to discuss the importance of not only having an online presence, but why your information has to be available to customers 24/7.

Do you market the way your customers want you to? Anita Rosen joins Jim Blasingame to discuss marketing through email and/or text and asking your customers' preference and permission to deliver your service their way.

How do you develop an online marketing strategy? Anita Rosen joins Jim Blasingame to discuss developing an online marketing strategy based on your need, demographic, and more; and she covers selling options and local search.

Do you know how to make online marketing work for you? Anita Rosen joins Jim Blasingame to discuss online marketing options and how to decide what will work based on your customers, plus Groupon: how it works and the pitfalls.

Customers can choose not to do business with you before you even know they exist. Chip Bell and John Patterson join Jim Blasingame with tips on how to ensure customers can find you online and how to create a positive, interactive online experience.

How can you maximize your time on your web strategy? Philippa Gamse joins Jim Blasingame to discuss your web presence and how to maximize your time to improve your web strategy through special offers and/or social media.

How can you improve your web strategy? Philippa Gamse joins Jim Blasingame to talk about improving your web strategy by understanding analytics, knowing where your problems are, and having the right keywords for your goals.

How can you ensure your web presence is relevant? Philippa Gamse joins Jim Blasingame to discuss the danger of becoming irrelevant and how to prevent irrelevance in your web presence by understanding what you need then doing it.