The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® Menu
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
The greatest way to live your life is to be in reality what you appear to be. Jeremie Kubicek joins Jim Blasingame to discuss benevolence as a leadership strategy – give yourself for the benefit of others and the opportunities will present themselves.
You can you be competitive and still be irrelevant. Jim Blasingame reveals why The Age of the Customer™ is making being relevant - connecting with the customer on their terms - more important than merely being competitive.
The customer is now in control – get over it! Jim Blasingame talks about two of the factors that are creating paradigm shifts which have caused the Age of the Seller to succumb to The Age of the Customer™.
In the 21st century, marketing cannot be manipulative. Alan Maites joins Jim Blasingame to talk about why the key to successful marketing in the 21st century is to focus on serving communities.
In The Age of the Customer™, the challenge is to not become irrelevant. Alan Maites joins Jim Blasingame to discuss the power of creating a customer-centric strategy, both offline and online, to stay relevant in The Age of the Customer™.
How is marketing different in The Age of the Customer™? Alan Maites joins Jim Blasingame to discuss the 21st century model of marketing as customers continue to gain more control.
In The Age of the Customer™, communities will control your marketing message. Stacy DeBroff joins Jim Blasingame to discuss the shift from targeting demographics to marketing inside of communities, many of which are heavily influenced by moms.
In The Age of the Customer™, you must stay connected. Adrian Ott joins Jim Blasingame to reveal how you can collect information from customers and predict what they will need by developing relationships and connecting with them online.
How do you stay relevant in The Age of the Customer™? Pam Harper joins Jim Blasingame to talk about reinventing your small business by thinking strategically about trends in communicating and developing communities for your customers.
Are you in danger of becoming irrelevant? Jim Blasingame tells a story about how in one moment, one company practiced The Age of the Customer™ sales strategy and another became irrelevant and never knew it.
