Bob and Jim talk about some of their bad customer service experience and why these are the best examples of how small businesses can compete with the Big Boxes.

Bob and Jim about how company policies can sometimes get in the way of good customer service, even to the point of losing customers.

Bob and Jim talk about how to turn holiday shoppers in to customers for keeps.

Bob and Jim talk about the importance of staying in touch with your customers by building community through email marketing.

Bob and Jim talk about how to go from a "soon to be out of business" small busienss retailer, with 20th century marketplace baggage, to a "soon to be successful" small busienss retailer, with 21st century attitudes, tools and best practices. Hint: it's not about you, it's about the customer.

Bob and Jim disuss the value of establishing non-negotiable standards of behavior for small business employees.

Bob joins Jim to talk about creating an experience for your customer and how to keep them coming back to do business with you.

Jim and Bob discuss why your customers don't do what you want to and why a call to action is important to the marketing in your small business.

Bob joins Jim to talk about how to compete with big business by building relationships with your customers.