Bob Negen joins Jim Blasingame to talk about why you have to train salespeople to probe customers to identify where they are on their purchase decision journey.

Bob Negen joins Jim Blasingame to reveal how small businesses must serve customer traditionally and digitally in order to make every week have a Small Business Saturday.

Bob Negen joins Jim Blasingame to reveal why every small business must blend their traditional and digital marketing strategies in order to first be relevant to customers so they then can evaluate your competitiveness.

Bob Negen joins Jim Blasingame to reveal the power of your guarantee to customers as one of the last true differentiators, not that virtually everything else has become a commodity.

Bob Negen joins Jim Blasingame to explain why a full guarantee to customers for all that you do is not an expense consideration, but an investment in the future of your business.

Bob Negen joins Jim Blasingame to reveal why small business retailers must provide a mobile computing experience for their customers.

Bob Negen joins Jim Blasingame to explain what the Merchandise Cycle is, how retailers use it and why the customer is at the center of this practice.

Bob Negen joins Jim Blasingame to reveal the concept of a retailers merchandise philosophy which includes parameters of customers, capital and space.

Bob Negen joins Jim Blasingame to offer 3 tips to retailers for the holiday season, (1) sell - this is the time for you to be on the sales floor, (2) Building your customer database - this is your opportunity to gather info from holiday shoppers to market to them year round, (3) have fun - this is the time to be excited about a store full of customers anxious to buy something.

Bob Negen joins Jim Blasingame to explain how small, independent retailers should deal with Black Friday and Cyber Monday, including having item sales instead of store-wide sales, being creative, and targeting existing customers.