Are you comfortable asking customers for money? Ilise Benun joins Jim Blasingame to discuss why creative types produce drama when it's time to ask for the business and then send the bill.
Professional services should not be priced like wages. Ilise Benun joins Jim Blasingame to discuss how to price your professional services so that your clients not only value your time, but also your expertise and experience.
Are you you reaching your marketing potential? Ilise Benun joins Jim Blasingame with marketing tips, including defining your profile customers and marketing to them strategically with the help of organizing tools for marketing tasks.
Would organizing tools help you become a better marketer? Ilise Benun joins Jim Blasingame to discuss how getting organized with technology tools that sync with each other can help you become a more successful marketer.
How is marketing changing in the 21st century? Ilise Benun joins Jim Blasingame to discuss marketing in the new economy, the importance of relationships with customers and vendors, plus tips on developing and maintaining these relationships.
Do you need to be reminded about marketing? Ilise Benun joins Jim Blasingame to launch a new tool, the Marketing Mentor eCalendar, that will help you keep marketing top-of-mind as you go about running your small business.
How do you identify and connect with your ideal prospect? Ilise Benun joins Jim Blasingame to talk about the perfect prospect for your small business, how to identify them and why this activity is so valuable.
How can you build a multi-faceted marketing strategy? Ilise Benun joins Jim Blasingame to talk about why you should incorporate an online marketing strategy with your traditional marketing activity.
Knowing when to listen to your mother for business advice. Ilise Benun joins Jim Blasingame to offer several pieces of advice we all have received from our mothers and which ones to follow and which ones to avoid as we grow our businesses.
Preparing your business for 2010, says Ilise Benun, as she tells Jim Blasingame, should include seeking counsel from professionals advisors as well as friends on your plans of your business, since they will be able to take a less passionate view.
