Does your pricing strategy need a profitability boost? Ilise Benun joins Jim Blasingame to reveal how to replace your hourly rate pricing strategy for professional services with a value-based strategy that focuses on the results of your work.
Check out the 6th annual Creative Freelancer Conference. Ilise Benun joins Jim Blasingame to talk about her upcoming 6th annual Creative Freelancer Conference and examples of the business practices attendees will learn.
How relevant are you to your customers? Ilise Benun joins Jim Blasingame to explain content marketing which is creating material and generating ideas that are relevant to your audience.
Ilise Benun joins Jim Blasingame to offer 4 content marketing tools to grow your business: (1) a monthly newsletter, (2) a blog to expand on ideas presented in your newsletter, (3) a free offer for newsletter signups, and (4) disseminating all content through social media platforms.
Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
This business owner kept working during Hurricane Sandy. Ilise Benun joins Jim Blasingame to report on how she kept working off-site, in the Cloud, when Hurricane Sandy kept her out of her office.
Does your prospect's excitement mean he's ready to buy? Ilise Benun joins Jim Blasingame to talk about some of the things to do so you know the difference between a prospects excitement and readiness to sign a contract.
Make special offers to create urgency with customers. Ilise Benun joins Jim Blasingame to offer suggestions on how to get customers with the vacation attitude to take action when they're not otherwise inclined to consider your business.
When business is slow, it's the best time to improve yourself and your sales materials. Ilise Benun joins Jim Blasingame to encourage you to use slow periods to improve your sales materials and sales training, including proposals.
