Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.

Ilise Benun joins Jim Blasingame to reveal some of the lessons she’s learned 30 years after she was fired and started her own business.

Ilise Benun joins Jim Blasingame to reveal that after 30 years as a business owner, she’s learned a lot about not acting like you know more than you do.

Ilise Benun joins Jim Blasingame to reveal some of the lessons she’s learned 30 years after she was fired and started her own business.

Ilise Benun joins Jim Blasingame to reveal that after 30 years as a business owner, she’s learned a lot about not acting like you know more than you do.

Ilise Benun joins Jim Blasingame to reveal why content marketing won’t work for small businesses, if it’s not focused more closely on specific customer expectations and relevance.

Ilise Benun joins Jim Blasingame to reveal how to use high tech to learn about customer expectations, and then deliver a print version of your proposed solution offering.

Ilise Benun joins Jim Blasingame to reveal why content marketing won’t work for small businesses, if it’s not focused more closely on specific customer expectations and relevance.

Ilise Benun joins Jim Blasingame to reveal how to use high tech to learn about customer expectations, and then deliver a print version of your proposed solution offering.

Ilise Benun joins Jim Blasingame to discuss some of the factors to consider when making plans for the size of your business over the next few years, including how big it should be, employees, etc.